May 1st marks the beginning of year 5 as the executive director of the ASAA and I get the distinct sense that the great wave of awareness about sleep apnea is nearing the crest. All the work done by us and others is about to reap the award of national/international attention being focused on this life- threatening condition. One hint that "we" have arrived... Phillips, and a second... Medtronic and one more just for good measure J&J .
So I will pause to look back over the past year and couple months, but not for long. There is no resting on your laurels here... it is a lot more of "what are you doing for me NOW".
Two significant happenings, one internal and one external in the past year are likely to shape the future of the association's work and the focus of my activities:
- The completion of the video - What Is Sleep Apnea?
The video proved to be very popular at the Associated Professional Sleep Societies (aka Sleep) meeting as well. Sleep Technologists passing by the booth stopped to watch and took advantage of the discounted price to pick up a copy or two for the office. Watch it here.
The timing of creating this video could not be more on target and this is due to the second happening - the external one that will most definitely shape the future work of the association:
- Revisions to the Centers for Medicare and Medicaid Services - National Coverage Determination 240.4 .
I had the good fortune to have a friend recommend a book to me that significantly influenced the way I think about moving the ASAA forward... Good to Great, by Jim Collins and in particular the monograph he wrote for the benefit of non-profit organizations.
The beauty of this book and I highly recommend it to all people in either the for-profit or non-profit sector is the simplicity of the main idea for moving an organization from good to great... the Hedgehog Concept:
I am pretty clear on the two of the three circles...Our challenge in the coming months will be to answer the question - What drives your economic engine. It is vital that the leadership of the ASAA do so, because our long-term success depends on us clearly identifying what it is and using it to measure our success to those who will support our operations in the future.
Thanks for checking in and I will be back with future directions soon.